About Us
LIVE IN THE MOMENT
Living in the moment isn't just a saying — it's a way of life. Don't. Just. Think. Dooooooo.
WHO WE ARE
OKTHRO (pronounced Okt-Ro — the h is silent) is an Australian-owned lifestyle brand where the street meets the surf. Inspired by sport, built for the restless few.
We formed in 2020, when the world stopped. That's when we realised life is better with memories made — because at the end of the day, that's what we're left with. Normal is boring. We're here for the ones who challenge the status quo, shape the future and live in the moment. Nothing fun ever came from saying no.
OUR MISSION
Our crew lives and breathes the same live-in-the-moment credo we promote. We make quality gear our community actually wants, to inspire people to get out and do — because we all have that quiet genius, that triumphant hero, within us.
OUR PRODUCTS
Designed and developed by our team in Melbourne, made from sustainably sourced material. Street, sport and surf, with a nod to our happy place — the water. Style you can live in.
DOING THE RIGHT THING
It's mattered since day one. We partner with certified factories that share our values and pay a fair, living wage, and our cotton is grown through the Better Cotton Initiative.
#LIVEINTHEMOMENT #OKTHRO
What memory are you going to make today? Come share the ride — and be part of something bigger.