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Our Origin Hoodie
Not all hoodies are created equal!
We wanted a hoodie that was the softest and most comfortable version of this classic. We wanted to get it perfect. We think it is. Wear it and bring out the legend in you.
Our Story
History of the hoodie
Few style evolutions have been as remarkable as that of the hooded sweatshirt. From its origins in Medieval Europe to its powerful presence in today’s fashion world, the hoodie has become both a style icon and a statement piece. Looking back at the history of the hoodie – with its roots in sport and fashion – makes it easy to understand why this has long been an essential item for many a runner’s wardrobe.
The Origin of the T-shirt
Read about the epic, rebellious, and ongoing history of your favourite garment: the t-shirt. Have you ever wondered how the t-shirt came to be such an iconic staple in Australian fashion and culture? Originally designed as an undergarment, the t-shirt has transformed into the most ubiquitous item in apparel — and the most powerful. Read the story of the simple garment that would transform the fashion world, create its own industry in garment decorating, and change the way messages are shared forever.